ALKUTUBI, MUHAMMAD MAULANA (2019) PENGARUH KUALITAS PRODUK, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI LAYANAN INTERNET TELKOM INDIHOME DI KOTA YOGYAKARTA. Bachelor thesis, Universitas Ahmad Dahlan.
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Abstract
This study tries to analyze "Product quality, Brand Image, Brand Trust". The
independent variables used in this study are product quality, brand image, brand
trust. Dependent used is the Purchase Interest.
The population in this study is people who only use indihome internet user services.
Based on the purposive sampling method obtained 100 samples of respondents. The
type of data used is primary data. Data is obtained by means of a questionnaire
method that is distributed directly to respondents who meet the required
requirements
Based on the results of data analysis, there is an influence of product quality on
buying interest with a significant value of 0.113, the first hypothesis is rejected, has
to do with brand image of buying interest with a significant value of 0.038, the
second hypothesis is acceptable, related to research findings regarding buying
interest with significant value of 0.890, the hypothesis is rejected. with Adjusted
R2 value of 0.061%, which means that 6.1% is approved by other variables in this
study
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisi / Prodi: | Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen) |
| Depositing User: | publikasi uad |
| Date Deposited: | 07 Aug 2019 08:23 |
| Last Modified: | 07 Aug 2019 08:23 |
| URI: | http://eprints.uad.ac.id/id/eprint/14322 |
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