Analisis Pengaruh Kelompok Acuan, Persepsi, dan Sikap terhadap Keputusan Pembelian Jasa Kartu Seluler IM3

Salamatun, Asakdiyah (2012) Analisis Pengaruh Kelompok Acuan, Persepsi, dan Sikap terhadap Keputusan Pembelian Jasa Kartu Seluler IM3. [Artikel Dosen]

Text 7 Analisis Pengaruh Kelompok Acuan, Persepsi, dan Sikap terhadap Keputusan Pembelian Jasa Kartu Seluler IM3.pdf Download (3MB)

Abstract

In this study the authors chose the title "An Analysis Of Category of Refference, Perseption, and Attitude Effect For Purchasing IM3 Celuller Service Decision". This research aims to find out how the influence of the reference group, the perception of and attitudes towards mobile card services purchasing decisions, either partially IM3 and simultaneous. Multiple linear regression analysis showed that the influence of the free variables of reference groups namely (X1), perception (X2), and (X3) simultaneously bound variables that affect purchasing decisions (Y) is equal to 22.5% throught the regression lines as follows: Y=0,699 -0,019X1 -0,019X2 -0,778X3. The test results indicate that the variable t reference groups (X1) and perception (X2) partially do not affect significantly the purchasing decisions (Y) services of cellular card IM3. As for variable posture (X3) partially affect significantly to purchasing decisions (Y) services of cellular card IM3. F test results obtained F-countdown of probability rate i.e. 9,293 0,000. Because the value of the probability of & It; alpha 0.05, then it can be inferred that the reference groups of variables (X1), perception (X2), and (X3) a simultaneous affect on purchasing decisions (Y) services of cellular card IM3.

Item Type:	Artikel Dosen
Subjects:	H Social Sciences > HM Sociology
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Dr Salamatun Asakdiyah
Date Deposited:	12 Sep 2019 02:56
Last Modified:	12 Sep 2019 02:56
URI:	http://eprints.uad.ac.id/id/eprint/14644

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