Building Loyalty with Green Marketing

Asakdiyah, Salamatun (2013) Building Loyalty with Green Marketing. [Artikel Dosen]

Text PS Int 1 Building Loyalty With Green Marketing.pdf Download (6MB)

Abstract

The Increasing in public awarness about teh importance of environmental conservation forced corporate to applied green marketing as one of the means to achieve corporate competitive advantage. This paper aimed to explain the essential of green marketing as one of the marketing strategy to build customer loyalty. Green marketing can be implemented in wide context. Not just offered eco-friendly product, but also about producing, promotion, distribution and service in eco-friendly ways. Thus, the success of green marketing will increase the quality of service and customer satisfaction. The Customer satisfaction will increased customer loyalty, and at the end the company will have high competitive advantage.

Keywoards: customer loyalty, green marketing.

Item Type:	Artikel Dosen
Subjects:	H Social Sciences > H Social Sciences (General)
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Dr Salamatun Asakdiyah
Date Deposited:	17 Sep 2019 03:07
Last Modified:	17 Sep 2019 03:07
URI:	http://eprints.uad.ac.id/id/eprint/14710

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