Firdaus Mokhram, Muhammad and Rintasari, Nugraheni (2019) PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MEMBELI PADA USAHA ANGKRINGAN DI DAERAH ISTIMEWA YOGYAKARTA. Bachelor thesis, Universitas Ahmad Dahlan.
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Abstract
This study is entitled "THE EFFECT OF PRICE, FACILITIES, AND QUALITY
SERVICES TO THE BUYING DECISION TO THE ANGKRINGAN IN YOGYAKARTA". The
purpose of this study is to examine the variables that influence buying decision. This research
dependent variable is buying decision and the independent variable is price, facilities and
quality services. The sample used in this study were 145 respondents with a convenience
sampling method. The data of this study used a questionnaire.
The results of this study found that the price and the quality services influence the
customer buying decision to the angkringan in Yogyakarta. While facilities do not affect the
costumer buying decision to the angkringan in Yogyakarta. The F test shows that price and
quality services have an influence on the customer buying decision to the angkringan in
Yogyakarta.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HJ Public Finance |
| Divisi / Prodi: | Documents |
| Depositing User: | publikasi uad |
| Date Deposited: | 16 Oct 2019 05:33 |
| Last Modified: | 16 Oct 2019 05:33 |
| URI: | http://eprints.uad.ac.id/id/eprint/15345 |
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