Prayudha, Prayudha (2018) AN AUTOMATIC DISCOURSE ANALYSIS OF HOTEL WEBSITE CONTENT IN YOGYAKARTA. [Artikel Dosen]
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Abstract
Internet becomes the main source of various information in this digital era. In business sector for
example, all of companies try to manage their product profile as best as possible on their websites. One
of the companies is hotel service company. A rapid growing tourism city like Yogyakarta attracts many
hotel companies to expand their business by constructing new hotels. Until the end of 2015, Yogyakarta
was crammed by 625 hotels. The condition makes hotel service business in Yogyakarta becomes very
competitive. Every hotel promotes services as best as possible on website. Text or discourse is the most
decisive content of a website anyway. Therefore, it is interesting and significant to execute a discourse
analysis of hotel website content in Yogyakarta. This analysis used an automatic discourse analysis tool
named Readable.io. By the automatic discourse analysis tool, the research described: (1) the rating and
the readability, (2) the used of cohesion devices, and (3) the relationship between rating with readability
level, readability score, and the used of cohesion devices of hotel website content in Yogyakarta. There
were 46 hotel websites which were analyzed in the research. The result of the research showed diverse
characteristics of hotel websites content in Yogyakarta. The research gives a perspective in measuring the
quality of hotel website content in Yogyakarta.
Keywords: discourse, automatic discourse analysis, website, hotel
| Item Type: | Artikel Dosen |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Divisi / Prodi: | Faculty of Teacher Training and Education (Fakultas Keguruan dan Ilmu Pendidikan) > S1-English Education (S1-Pendidikan Bahasa Inggris) |
| Depositing User: | M.A. Prayudha Prayudha |
| Date Deposited: | 19 Nov 2019 01:22 |
| Last Modified: | 19 Nov 2019 01:22 |
| URI: | http://eprints.uad.ac.id/id/eprint/15763 |
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