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AN AUTOMATIC DISCOURSE ANALYSIS OF HOTEL WEBSITE CONTENT IN YOGYAKARTA

Prayudha, Prayudha (2018) AN AUTOMATIC DISCOURSE ANALYSIS OF HOTEL WEBSITE CONTENT IN YOGYAKARTA. [Artikel Dosen]

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Abstract

Internet becomes the main source of various information in this digital era. In business sector for example, all of companies try to manage their product profile as best as possible on their websites. One of the companies is hotel service company. A rapid growing tourism city like Yogyakarta attracts many hotel companies to expand their business by constructing new hotels. Until the end of 2015, Yogyakarta was crammed by 625 hotels. The condition makes hotel service business in Yogyakarta becomes very competitive. Every hotel promotes services as best as possible on website. Text or discourse is the most decisive content of a website anyway. Therefore, it is interesting and significant to execute a discourse analysis of hotel website content in Yogyakarta. This analysis used an automatic discourse analysis tool named Readable.io. By the automatic discourse analysis tool, the research described: (1) the rating and the readability, (2) the used of cohesion devices, and (3) the relationship between rating with readability level, readability score, and the used of cohesion devices of hotel website content in Yogyakarta. There were 46 hotel websites which were analyzed in the research. The result of the research showed diverse characteristics of hotel websites content in Yogyakarta. The research gives a perspective in measuring the quality of hotel website content in Yogyakarta. Keywords: discourse, automatic discourse analysis, website, hotel

Item Type: Artikel Dosen
Subjects: P Language and Literature > P Philology. Linguistics
Divisi / Prodi: Faculty of Teacher Training and Education (Fakultas Keguruan dan Ilmu Pendidikan) > S1-English Education (S1-Pendidikan Bahasa Inggris)
Depositing User: M.A. Prayudha Prayudha
Date Deposited: 19 Nov 2019 01:22
Last Modified: 19 Nov 2019 01:22
URI: http://eprints.uad.ac.id/id/eprint/15763

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