Irpandila, Ira (2019) KOMUNIKASI PERSUASIF MUHAMMADIYAH TOBACCO CONTROL CENTER YOGYAKARTA DALAM MENSOSIALISASIKAN BAHAYA ROKOK PADA REMAJA DI KABUPATEN BANTUL. Bachelor thesis, Universitas Ahmad Dahlan.
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Abstract
Smoking is common among teenagers, so that these habits cause various
dangers of disease. Smoking is already known to the public as one of the causes
of death which is quite large in the world. Even the health hazards of smoking
do not only apply to active smokers. But passive smokers also have a high risk
of being affected. Bantul Regency is one of the city districts where the number
of teenage smokers is relatively high. So to reduce the habit of the MTCC-UMY
to disseminate the dangers of smoking.
This study aims to determine how the persuasive communication strategy
Muhammadiyah Tobacco Control Center in socializing the dangers of smoking
in Bantul adolescents. This research uses descriptive qualitative research
methods and data collection techniques using in-depth interviews, field
observations and documentation.
MTCC-UMY has implemented the Harold Lasswell communication
model which includes, selecting qualified personnel, composing messages
effectively, establishing appropriate channels, taking into account the effects of
communication and communication environment, and feedback. According to
the opinion of the writer in implementing the persuasive communication strategy
the MTCC-UMY is still not optimal, especially related to the results to be
achieved in the socialization of the dangers of smoking on adolescents that are
still not significant
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisi / Prodi: | Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi |
| Depositing User: | publikasi uad |
| Date Deposited: | 05 Dec 2019 04:15 |
| Last Modified: | 05 Dec 2019 04:15 |
| URI: | http://eprints.uad.ac.id/id/eprint/15836 |
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