KOMUNIKASI PERSUASIF MUHAMMADIYAH TOBACCO CONTROL CENTER YOGYAKARTA DALAM MENSOSIALISASIKAN BAHAYA ROKOK PADA REMAJA DI KABUPATEN BANTUL

Irpandila, Ira (2019) KOMUNIKASI PERSUASIF MUHAMMADIYAH TOBACCO CONTROL CENTER YOGYAKARTA DALAM MENSOSIALISASIKAN BAHAYA ROKOK PADA REMAJA DI KABUPATEN BANTUL. Bachelor thesis, Universitas Ahmad Dahlan.

[img] Text
NASKAH PUBLIKASIKU.pdf

Download (603kB)

Abstract

Smoking is common among teenagers, so that these habits cause various dangers of disease. Smoking is already known to the public as one of the causes of death which is quite large in the world. Even the health hazards of smoking do not only apply to active smokers. But passive smokers also have a high risk of being affected. Bantul Regency is one of the city districts where the number of teenage smokers is relatively high. So to reduce the habit of the MTCC-UMY to disseminate the dangers of smoking. This study aims to determine how the persuasive communication strategy Muhammadiyah Tobacco Control Center in socializing the dangers of smoking in Bantul adolescents. This research uses descriptive qualitative research methods and data collection techniques using in-depth interviews, field observations and documentation. MTCC-UMY has implemented the Harold Lasswell communication model which includes, selecting qualified personnel, composing messages effectively, establishing appropriate channels, taking into account the effects of communication and communication environment, and feedback. According to the opinion of the writer in implementing the persuasive communication strategy the MTCC-UMY is still not optimal, especially related to the results to be achieved in the socialization of the dangers of smoking on adolescents that are still not significant

Item Type: Naskah Publikasi (Bachelor)
Subjects: H Social Sciences > HE Transportation and Communications
Divisi / Prodi: Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User: publikasi uad
Date Deposited: 05 Dec 2019 04:15
Last Modified: 05 Dec 2019 04:15
URI: http://eprints.uad.ac.id/id/eprint/15836

Actions (login required)

View Item View Item