Budijati, Siti Mahsanah and Subagyo, Subagyo and Wibisono, M. Arif and Masruroh, Nur Aini (2017) Conceptual Model of Consumers’ Intention to Participate in Cellphone Take Back Program. [Artikel Dosen]
Preview |
Text
2.3. Conceptual model of consumers-ICGWBT 2014.pdf Download (2MB) | Preview |
Abstract
Reverse logistics is part of green supply chain management (GrSCM). In the
reverse logistics system, consumers act as suppliers in the point collection. Take back
program is one type of collection phase in reverse logistics activities. This program is
aimed to take back products that no longer used by the consumers, in order to avoid
inappropriate disposal that can harm the environment. Consumers’ behavior in returning
the product to the take back program will affect the effectiveness of the reverse logistics
system. Most researches on consumers’ environmental behavior are focused on consumers’
behavior in purchasing products not returning used products. This paper gives new insight
in research of consumers’s environmental behavior, by considering the reverse logistics
drivers as factors influencing consumers’ intention behavior. Furthermore, this paper
proposes a conceptual model of consumers’ behavior intention to participate in the take
back program, by taking the case of cellphone take back program. This conceptual model is
expected to provide contribution both to companies that implement a take back program as
well as to researchers in consumers’ behavior field.
Keyword: reverse logistics, consumers’ intention, conceptual model, cellphone take back program
| Item Type: | Artikel Dosen |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisi / Prodi: | Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri) |
| Depositing User: | Siti Mahsanah Budijati |
| Date Deposited: | 30 Dec 2019 22:10 |
| Last Modified: | 30 Dec 2019 22:10 |
| URI: | http://eprints.uad.ac.id/id/eprint/16144 |
Actions (login required)
 |
View Item |