Influence of government and economic drivers on consumers’ intentions to participate in a take back program

Budijati, Siti Mahsanah and Subagyo, Subagyo and Wibisono, M. Arif and Masruroh, Nur Aini (2016) Influence of government and economic drivers on consumers’ intentions to participate in a take back program. [Artikel Dosen]

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Abstract

Abstract: Companies’ reverse logistics activity generally is triggered by
government regulations and economic opportunities. In reverse logistics
decision, consumers’ behaviour should be considered. This paper presented a
study on the influence of government and economic drivers on consumers’
intentions to participate in a take back program, using structural equation
modelling. A survey was conducted on 355 mobile phone users in Indonesia.
The study found that the government drivers have more significant influence on
consumers’ intentions than the economic drivers. It was also found that the
government drivers served as a mediating variable between perceived
environmental regulation and consumers’ intentions. Moreover, analysis of
demographic data showed only the difference in income which significantly
affects consumers’ intentions. These results can be used by the government as a
reference to support the mobile phone take back program by applying a special
regulation related to the program. In addition, the mobile phone companies can
also use these results for implementing the take back program, to consider
economic incentives for consumers who participate in the program. Thus,
implementation of the mobile phone take back program provides benefits for
both consumers and producers for reverse logistics application.
Keywords: reverse logistics; RL; government drivers; economic drivers;
consumers’ intentions; take back program.

Item Type: Artikel Dosen
Subjects: T Technology > T Technology (General)
Divisi / Prodi: Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri)
Depositing User: Siti Mahsanah Budijati
Date Deposited: 08 Feb 2020 01:21
Last Modified: 08 Feb 2020 01:21
URI: http://eprints.uad.ac.id/id/eprint/16975

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