A Study of Consumers' Post Consumption Behaviour for Mobile Phone in Indonesia

Budijati, Siti Mahsanah and Subagyo, Subagyo and Wibisono, M. Arif and Masruroh, Nur Aini (2015) A Study of Consumers' Post Consumption Behaviour for Mobile Phone in Indonesia. [Artikel Dosen]

Text 1.6. Study of consumer post consumption-Lecture Note in EE Vol 349 2015.pdf Restricted to Registered users only Download (731kB)

Abstract

Abstract. The Study of consumers’ post consumption behaviour is important to
obtain an explanation of consumers’ behaviour. This information is needed to
design the appropriate reverse logistics activities. This study conducted toward
the mobile phone users in Indonesia, aims to solicit the data of consumers’ post
consumption behaviour for mobile phone. From 346 respondents, there were
three post consumption behaviours identified, namely: sell to second-hand
market, storage/ donated to others, and direct discarding, meanwhile there was
no consumer who were willing to return to a take back program. The study
showed that the behaviour with the highest frequency distribution was storage/
donated to others. The homogeneity tests revealed the differences in proportion
of storage/ donated to others and direct discarding based on gender, as well as
the differences in proportion of direct discarding based on the income. The
independent test found that there was no relationship between demographic
backgrounds with the choices of post consumption behaviour.

Item Type:	Artikel Dosen
Subjects:	T Technology > T Technology (General)
Divisi / Prodi:	Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri)
Depositing User:	Siti Mahsanah Budijati
Date Deposited:	08 Feb 2020 01:21
Last Modified:	08 Feb 2020 01:21
URI:	http://eprints.uad.ac.id/id/eprint/16977

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