STRATEGI BRANDING DINAS PERDAGANGAN KABUPATEN BANTUL DALAM UPAYA PENGEMBANGAN PASAR SENI GABUSAN (PSG)

DAMAYANTI, RETNO (2020) STRATEGI BRANDING DINAS PERDAGANGAN KABUPATEN BANTUL DALAM UPAYA PENGEMBANGAN PASAR SENI GABUSAN (PSG). Bachelor thesis, Universitas Ahmad Dahlan.

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Abstract

Gabusan Art Market is an Art Market that sells handicraft products from craftsmen in Bantul Regency and buildings that have been uniquely designed and equipped with facilities to study art. Art Market that has been designed in such a unique way and equipped with supporting facilities is currently very quiet condition of visitors and has begun to be maintained. Gabusan Art Market is currently handed over to the Bantul Regency Trade Office to be managed and revived. The existence of this Art Market has many benefits for the people of Bantul Regency, the majority of which are craftsmen. At present the condition of the Art Market has been neglected because it seems unattractive to visit with damaged and not maintained facilities and handicraft objects that have been worn out. This research focuses on the branding strategy carried out by the Bantul Regency Trade Office in an effort to develop the Art Market again. The branding strategy carried out has the main goal of being known to the wider community and having a place in the minds of the community as well as to attract people to come and enliven the Art Market again, then the ultimate goal is to conduct a transaction. This research on branding strategy refers to Brand Communication theory and this research is a qualitative research using descriptive method to analyze a fact found. The researcher conducted interviews with several informants to obtain the information needed and made observations to the location of the Gabusan Art Market to see the conditions directly and observe the media used by the Art Market or the Trade Office in conducting branding. The efforts of branding strategies that have been carried out by the Art Market and the Trade Office of Bantul Regency are still not optimal because there are several aspects of branding strategies that are not carried out optimally and have not even been done at all. So that the current condition of the Art Market is still empty of visitors and the public is still not interested to come even many people who do not know about information from the Gabusan Art Market.

Item Type: Naskah Publikasi (Bachelor)
Subjects: H Social Sciences > HJ Public Finance
Divisi / Prodi: Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User: publikasi uad
Date Deposited: 07 Mar 2020 02:06
Last Modified: 07 Mar 2020 02:06
URI: http://eprints.uad.ac.id/id/eprint/17629

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