Salamatun, Asakdiyah Developing Customer Loyalty Throughtrust and Commitment of Supermarket Customer. Universitas Ahmad Dahlan.
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Abstract
This research aim is to test effect of trust and commitment on loyalty and the interaction between trust and commitment to develop loyalty of Pamella supermarket customers in Yogyakarta. Samples are selected by convenience sampling and purposive sampling method. Data is collected by questionnaire. This research use Moderator Regression Multiple Regression Analysisto test hypothesis. The research finding shows that customer trust significantly affect on customer loyalty, customer commitment significantly affect customer loyalty and customer trust and customer commitment interacts to affect significantly customer loyalty at 69.9% and rest 30.1% are the caused by another variable that is not included in research models.
| Item Type: | Other |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisi / Prodi: | Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen) |
| Depositing User: | Dr Salamatun Asakdiyah |
| Date Deposited: | 09 Jun 2021 02:01 |
| Last Modified: | 09 Jun 2021 02:01 |
| URI: | http://eprints.uad.ac.id/id/eprint/24683 |
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