FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2)

Salamatun, Asakdiyah FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2). Universitas Ahmad Dahlan.

[thumbnail of Hasil Cek-FACTORS_AFFECTING_BEHAVIORAL_INTENTION_IN_USING_GO (1).pdf] Text
Hasil Cek-FACTORS_AFFECTING_BEHAVIORAL_INTENTION_IN_USING_GO (1).pdf
Download (2MB)
[thumbnail of Peer Review B.C612282021.pdf] Text
Peer Review B.C612282021.pdf
Download (2MB)

Abstract

The development of payment systems in Indonesia is in line with the global technological
advancements and followed by new innovations, including the presence of e-money. As a subsidiary
of PT Aplikasi Karya Anak Bangsa (Go-Jek), PT Dompet Anak Bangsa is the holder of the GoPay e-money license and included as one of 32 companies that have obtained license as e-money
operators from Bank Indonesia. Despite the current high transaction growth of Go-Pay, it may not
survive without any efforts to improve its service quality and expand the consumer preferences in
using Go-Pay. Therefore, it is necessary to identify the factors that influence behavioral intention
in using Go-Pay. This study aims to examine and determine the factors that influence behavioral
intention in using Go-Pay entation of the CEPT-AFTA on synthetic rubber and factice oil from
Indonesia, particularly in the 11 countries of origin of imports during the period from 2001 to
2013 by using a gravity model, which was analyzed using static data panel. Based on the results
of RCA (Revealed Comparative Advantage), the competitiveness of synthetic rubber and factice
oil from In esia is very low among four ASEAN countries, while Thailand is the top exporting
countries in ASEA

Item Type: Other
Subjects: H Social Sciences > HB Economic Theory
Divisi / Prodi: Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User: Dr Salamatun Asakdiyah
Date Deposited: 09 Jun 2021 02:01
Last Modified: 11 Jan 2022 00:57
URI: http://eprints.uad.ac.id/id/eprint/24685

Actions (login required)

View Item View Item