Membangun Komitmen Pelangan Melalui Kualitas Pelayanan Dan Trust Pelanggan Toko Swalayan

Asakdiyah, Salamatun (2021) Membangun Komitmen Pelangan Melalui Kualitas Pelayanan Dan Trust Pelanggan Toko Swalayan. [Artikel Dosen]

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Abstract

This research aimed to test influence between service quality, customer trust also interaction between service quality and customer trust in the building of customer commitment of supermarket. This research efforted in Pamella Supermarket in Yogyakarta. Sample categorized with sampling convenience method and purposive sampling. Data collection efforted by giving list of quetion to the respondent that is contains about service quality, customer trust and customer commitmnet. This research use moderator Regression Analysis. In the other side, T test and F test are used to the asked hypothesis.This result of partially regression coefficient test with T test showsthat service quality, customer trust also interaction betwen them influence significantly to customer commitment. In the other side coefficient regression with F test’s result shows that variables of service quality, customer trust also interaction between them 60 th influence to customer commitment. Variable of service quality, customer trust also interaction between them are able to explain customer commitment variable up 81,9% and the rest is 18,1% caused by anather variables that is not included in the research model.

Item Type:	Artikel Dosen
Subjects:	H Social Sciences > HB Economic Theory
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Dr Salamatun Asakdiyah
Date Deposited:	27 Oct 2021 01:19
Last Modified:	03 Nov 2021 01:39
URI:	http://eprints.uad.ac.id/id/eprint/29122

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