The Effect of Marketing Mix on Patient Decisions Rajawali Citra Hospital Maternity Room

Murtini, Mukti and Asakdiyah, Salamatun and Setiawan, Zunan (2021) The Effect of Marketing Mix on Patient Decisions Rajawali Citra Hospital Maternity Room. [Artikel Dosen] (In Press)

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Abstract

This study aims to determine the effect of the
marketing mix consisting of Product (product), Price (price),
Place (place), Promotion (promotion), People (people), Physical
Evidence (physical evidence) and Process (process) on patient
decisions. Maternity Room at Rajawali Citra Hospital. Survey
research that uses questionnaires as research instruments uses
validity and reliability tests to test the instrument. While the
data were analyzed using multiple linear regression method
because the variables used were more than two variables with
the results of the t-test and F-test. The results of this study
indicate that the Product (X1) variable does not have a
significant effect on the decisions of the Maternity Room
patients at Rajawali Citra Hospital indicated by a significance
value > (0.422 > 0.05). Price (X2) has no significant effect on the
decisions of maternity ward patients at Rajawali Citra Hospital,
indicated by a significance value > (0.203 > 0.05). Place (X3) has
no significant effect on the decisions of maternity ward patients
at Rajawali Citra Hospital, indicated by a significance value >
(0.714 > 0.05). Promotion (X4) has no significant effect on the
decisions of maternity ward patients at Rajawali Citra Hospital,
indicated by a significance value > (0.077 > 0.05). People (X5)
has no significant effect on the decisions of maternity ward
patients at Rajawali Citra Hospital, indicated by a significance
value > (0.461 > 0.05). Physical Evidence (X6) has no significant
effect on the decisions of maternity ward patients at Rajawali
Citra Hospital, indicated by a significance value > (0.265 >
0.05). Process (X7) has a significant effect on the decisions of
maternity ward patients at Rajawali Citra Hospital, indicated
by a significance value < (0.012 < 0.05). Meanwhile,
simultaneously, Product (product), Price (price), Place (place),
Promotion (promotion), People (people), Physical Evidence
(physical evidence) and Process (process) have a significant
effect on patient decisions in the Maternity Room at the
Hospital. Rajawali Citra (Y), with evidence of the results of the
F test calculation, namely the value of sig < alpha (0.000 < 0.05).

Item Type:	Artikel Dosen
Subjects:	H Social Sciences > HB Economic Theory
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Dr Salamatun Asakdiyah
Date Deposited:	27 Oct 2021 01:33
Last Modified:	04 Nov 2021 01:12
URI:	http://eprints.uad.ac.id/id/eprint/29128

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