Developing customer loyalty throughtrust and commitment of supermarket customers

Asakdiyah, Salamatun (2017) Developing customer loyalty throughtrust and commitment of supermarket customers. [Artikel Dosen]

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Abstract

This research aim is to test effect of trust and commitment on loyalty and the interaction between
trust and commitment to develop loyalty of Pamella supermarket customers in Yogyakarta. Samples are
selected by convenience sampling and purposive sampling method. Data is collected by questionnaire. This
research use Moderator Regression Multiple Regression Analysisto test hypothesis. The research finding
shows that customer trust significantly affect on customer loyalty, customer commitment significantly
affect customer loyalty and customer trust and customer commitment interacts to affect significantly
customer loyalty at 69.9% and rest 30.1% are the caused by another variable that is not included in research
models.

Item Type:	Artikel Dosen
Subjects:	H Social Sciences > HB Economic Theory
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Dr Salamatun Asakdiyah
Date Deposited:	03 Nov 2021 01:44
Last Modified:	11 Jan 2022 00:57
URI:	http://eprints.uad.ac.id/id/eprint/29138

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