Video podcast as alternative education media of Borobudur temple campaign during pandemic COVID-19

Kasatriyanto, Bambang and Wibowo, Arif Ardy and Nasir, Roziani (2021) Video podcast as alternative education media of Borobudur temple campaign during pandemic COVID-19. International Journal of Communication and Society, 3 (2). pp. 130-139. ISSN 2684-9267

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Abstract

COVID-19 pandemic changes all aspects of human life. Various
adaptations need to be carried out by the community, and
communication must be adaptive in making these adjustments. The use
of Borobudur Temple, either in tourism or education, was also affected
by this pandemic. The Borobudur Conservation Center, as one of the
managers of Borobudur Temple, initiated a new way of publishing and
educating the public. Through the YouTube video podcast BUSUR, the
Borobudur Conservation Center tries to take advantage of the new
publication model as an effort to keep educating the public about
Borobudur Temple. This analysis aims to determine how the public
responds to alternative media called BUSUR video podcast made by the
Borobudur Conservation Center. Community response is measured
based on the number of subscribers and views count on BUSUR video
content uploaded. Based on the data obtained, data will describe it using
a qualitative descriptive approach. The research includes collecting
various data from relevant sources. Data collection was carried out
through observation. Then select and analyze data. Then end by making
conclusions from the results obtained. Based on this study, the results
obtained shows that the BUSUR podcast's video content received an
excellent public response. By the data, there is an addition of 2490
subscribers and 35,000 video podcast screenings throughout 2020.
Based on this analysis, the BUSUR video podcast as an alternative
media to introduce Borobudur Temple to the public is very successful
because the theme of cultural heritage still gets quite a lot of attention
from the crowd.

Item Type:	Artikel Umum
Subjects:	H Social Sciences > H Social Sciences (General)
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User:	Arif Ardy Wibowo
Date Deposited:	17 Jan 2022 03:15
Last Modified:	17 Jan 2022 03:15
URI:	http://eprints.uad.ac.id/id/eprint/31591

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