A critical discourse analysis on Jokowi and Prabowo’s tweets during 2019 presidential election

Santoso, Dwi and Wardani, Anggita Dyah Kusuma (2021) A critical discourse analysis on Jokowi and Prabowo’s tweets during 2019 presidential election. [Artikel Dosen]

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Abstract

This paper aims to present critical discourse analysis on Jokowi and
Prabowo's tweets during the 2019 presidential election. This paper will
focus on critical discourse analysis, especially on the discourse structure
of Jokowi and Prabowo's tweets and the communication strategies used
by Jokowi and Prabowo during the presidential election. This research
uses qualitative methods. The data obtained by the researcher comes
from tweets written by Jokowi and Prabowo during the 2019
presidential election campaign. The data collection method used is the
observation method by observing Jokowi and Prabowo's Twitter
accounts. After collecting the data, the researcher classified the
discourse structure using Van Dijk's discourse analysis concept in
Jokowi and Prabowo's Tweets. The results of this study found elements
of macrostructure (theme), superstructure (scheme), and microstructure
consisting of semantic elements (background, detail, intention,
presupposition), syntax (sentence form, coherence, conditional
coherence, distinguish coherence, disavowal, pronoun), stylistic
elements (lexicon) and rhetorical elements (graphology and metaphor)
in tweets written by Jokowi and Prabowo. Furthermore, Jokowi and
Prabowo used strategic communication campaign stage 3, "Pramodel,"
during the presidential election. Joko Widodo used photos and videos of
his story; meanwhile, Prabowo Subianto had much interaction with his
Twitter followers.

Item Type: Artikel Dosen
Subjects: P Language and Literature > P Philology. Linguistics
Divisi / Prodi: Faculty of Teacher Training and Education (Fakultas Keguruan dan Ilmu Pendidikan) > S1-English Education (S1-Pendidikan Bahasa Inggris)
Depositing User: Ph.D Dwi Santoso
Date Deposited: 13 Jul 2022 05:23
Last Modified: 13 Jul 2022 05:23
URI: http://eprints.uad.ac.id/id/eprint/35827

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