The Effect of Demographic Character on the Intention of Muslim Consumer Behavior to Shop at Neighbor Store

Jatiningrum, Wandhansari Sekar and Astuti, Amalia Yuli (2019) The Effect of Demographic Character on the Intention of Muslim Consumer Behavior to Shop at Neighbor Store. [Artikel Dosen]

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Abstract

This study aims to find out factors related to the behavioral
intention of Muslim consumers to shop to neighborhood stores. The Islamic leaders urged the Muslim community to do the social movement to buy for neighborhoods. Its movement is as one form of spirit 212. Spirit of the actions of Muslims in Indonesia in December 2016 through prayer and prayer together to strengthen the kinship of Muslims. The behavioral intention of Muslim consumers to shop to a neighborhood store in Yogyakarta is thought to be influenced by attitude, subjective norms, behavioral control, religiousness, and affective commitment to be
affiliated with spirit. Consumers have the characteristics of
adhering to Islamic principles. Demographic characters are also considered to influence consumer preferences for each factor. In the descriptive analysis, the average respondent's answer to religious factor has the highest score compared to other factors. In the independent t-tests and ANOVA, the average responses of answers on gender significantly different on education, age, occupation, and income.

Item Type:	Artikel Dosen
Additional Information:	Behavioral; Shop; Muslim; Consumer
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisi / Prodi:	Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri)
Depositing User:	Amalia Yuli Astuti
Date Deposited:	18 Aug 2022 02:33
Last Modified:	18 Aug 2022 02:33
URI:	http://eprints.uad.ac.id/id/eprint/36176

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