Sapanti, Intan Rawit and Husain, Muhammad Khabib (2021) The Analysis of Speech Acts in the Go-Jek's Advertisement Billboard in Yogyakarta. [Artikel Dosen]
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Abstract
The background of this research is the massive promotion done by GoJek using advertisement media, especially commercial media on printed media or electronic media. Go-Jek advertisement concerned about local wisdom and implement high creativity. The advertising language used by Go-Jek advertisement is very interactive though it is short and simple hence it could attract the attention of the customer. The objective of this research is to find out the speech act used in Go-Jek advertisement media. This research implements a descriptive qualitative method. Using this method, we will know the details of the structure of Go-Jek advertisement using the speech act theory. First, the researcher do the problem mapping Then continued by doing a research review to find the related source. Third, the researcher conducts observation and data taking to be analyzed. Lastly, the researcher write the conclution. The result of this research are as follows: the speech act form found in this resarch are the locution and illocution form. Kinds of speech act found are direct speech act and indirect speech act, the literal direct speech act, and non-literal indirect speech act. Meanwhile, the functions of the speech act found in the Go-Jek advertisement billboard are the declaration, representative, and commisive
| Item Type: | Artikel Dosen |
|---|---|
| Keyword: | speech acts, pragmatics, Go-Jek, Advertisement Billboard |
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Divisi / Prodi: | Faculty of Letters (Fakultas Sastra) > S1-Indonesian Letters (S1-Sastra Indonesia) |
| Depositing User: | Intan Rawit Sapanti |
| Date Deposited: | 27 Jan 2023 01:13 |
| Last Modified: | 27 Jan 2023 01:13 |
| URI: | http://eprints.uad.ac.id/id/eprint/39199 |
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