Memes As a Symbol of Political Communication

Putra, Fajar (2022) Memes As a Symbol of Political Communication. [Artikel Dosen]

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Abstract

Memes as a culture of political consumerism restructure the position of
communication in society, shrink traditional forms of political communication
and cause ideological loyalty to erode deeper. The study used a qualitative
design to explain forms of political propaganda communication as a means
of communicating. The method used is a critical analysis of the contents
of Grant Kien’s book entitled Communicating with Memes Consequences
in Post-truth Civilization. The results generally explain that Grant Kien’s
book Communicating with Memes Consequences in Post-truth Civilization
provides a balanced analysis of the purpose of memes, identity politics, and
reconstruction of Political communication in the post-truth era. In the early
chapters, Grant Kien gave assumptions about the chaos of communication
posted on social media called Digital Steamworks. In his writing, Kien said
that memes on social media are a tool of political propaganda and a means to
corner the position of the media and society. The political styles highlighted
on social media are increasingly operating as a focus for post-truth lifestyle
choices rooted in identity politics. Political deconstruction became one of the
conservative options, supporting a more eclectic, fluid, and specific form of
political recognition. Meanwhile, memes tend to be a means of reproducing
political messages and propaganda in a narrower spectrum. The study
concludes that memes, which were initially a form of the general message of
communication, shifted into a tool of political propaganda.

Item Type:	Artikel Dosen
Keyword:	Civilization Meme Communication Politic Social Transformation Social Media
Subjects:	H Social Sciences > H Social Sciences (General)
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User:	S.PT.,Mpsi Fajar Putra
Date Deposited:	16 Feb 2023 06:21
Last Modified:	16 Feb 2023 06:21
URI:	http://eprints.uad.ac.id/id/eprint/39933

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