Kemas Ulang Promosi Buku di Perpustakaan Melalui Booktube

Pujiastuti, Ana and Pribadi, Tunggal (2023) Kemas Ulang Promosi Buku di Perpustakaan Melalui Booktube. Prosiding SILASMA FPPTMA.

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Abstract

Currently, promotion in the library is irrelevant if it is only done through conventional media.
The thousands of books in the library will be maximized if the librarian adjusts the promotional
media to the current characteristics of the users. The characteristics of the net generation that
are attached to devices can be used by librarians to develop promotional media on the social
media that the majority of them use. This article is conceptual about book promotion packaging
through booktube. Booktube is a book review video uploaded on YouTube. This phenomenon
can be adopted by librarians to promote interesting books owned by libraries in the hope that
the benefits of books and libraries will increase. This promotional concept can help users
determine the books they need. Efforts can be made to effectively promote the book promotion
through booktube including written policies, teamwork selection, and presenters. Even so, there
are challenges that librarians want to prepare for when implementing the concept of book
promotion through booktube, namely public speaking and video editing skills.
Keywords: repackaging, book promotion, booktube

Item Type:	Artikel Umum
Subjects:	Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisi / Prodi:	PERPUSTAKAAN
Depositing User:	Ana Pujiastuti
Date Deposited:	26 Mar 2023 02:22
Last Modified:	26 Mar 2023 02:22
URI:	http://eprints.uad.ac.id/id/eprint/41629

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