Factors Affecting behavioral Intention In Using Go-Pay With The Modified Unified Theory Of Acceptance And USe Of technology 2 Model (UTAUT2)

Setyawan, Rai Rake (2018) Factors Affecting behavioral Intention In Using Go-Pay With The Modified Unified Theory Of Acceptance And USe Of technology 2 Model (UTAUT2). [Artikel Dosen]

Text FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2).pdf Download (421kB)

Abstract

The develpoment of payment system in Indonesia is in line with the global technological advancements and followed by new innovations, including the presence of e-money. As a subsidinary of PT Aplikasi Karya Anak Bangsa (Go-Jek), PT Aplikasi Anak Bangsa is the holder of the Go-Pay e-money license and included as one of 32 companies that have obtained licanse as e-money operators from Bank Indonesia. Despite and current high transaction growth of Go-Pay, it may not survive without any efforts to improve its service quality and expand the customer preferences in using Go-Pay. Therefore, it is necessary to identify the factors that onfluence behavioral intention in using Go-Pay. This study aims to examine and determine the factors that influence behavioral intention in using Go-Pay with the modified Unified Theory of Acceptance and Use of technology 2 Model (UTAUT 2). This study uses a quantitative method with a questionnaire as the research instrument. The population of this study is Go-Pay users in the Special region of Yogyakarta. The method of data analysis is SEM-PLS. The results showed that there were three factors that were significant in influencing people's interest in using Go-Pay, namely : HAbit, Facilitating COndition, and Price Velue.

Item Type:	Artikel Dosen
Subjects:	L Education > L Education (General)
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Rai Rake Setyawan
Date Deposited:	04 Apr 2023 01:55
Last Modified:	04 Apr 2023 01:55
URI:	http://eprints.uad.ac.id/id/eprint/42335

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