PENGARUH DIGITAL MARKETING TERHADAP UPAYA PENINGKATAN VOLUME PENJUALAN UMKM DI BIDANG KULINER

Agustina, Silvia (2024) PENGARUH DIGITAL MARKETING TERHADAP UPAYA PENINGKATAN VOLUME PENJUALAN UMKM DI BIDANG KULINER. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

This research aims to analyze the influence of digital marketing
towards increasing the sales volume of MSMEs in the Culinary sector of the city of Yogyakarta.
This research is quantitative research. Sample in this research
as many as 44 respondents. Sampling was taken using the convenience sampling method.
Data were collected in this research by distributing questionnaires and questionnaires
to Culinary MSMEs in the city of Yogyakarta. Data analysis techniques in this research
namely data quality testing, simple regression analysis and hypothesis testing.
The results of this research show that digital marketing has an influence
positive towards increasing the sales volume of culinary MSMEs. Can be seen from the value
The significant digital marketing variable (X) is 0.001<0.05 and the value is also known
t count is 13.075 and for the t table value it is 2.019. which means if t counts more
If the size of the t table is greater then Ho is rejected and H is accepted.

Item Type:	Thesis (S1)
Keyword:	digital marketing, volume penjualan
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Accounting (S1 Akuntansi)
Depositing User:	gretha prestisia
Date Deposited:	18 Apr 2024 04:19
Last Modified:	18 Apr 2024 04:19
URI:	http://eprints.uad.ac.id/id/eprint/61778

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