Strategi public relations Museum Muhammadiyah dalam meningkatkan kunjungan wisatawan

Fatmasari, Alya (2024) Strategi public relations Museum Muhammadiyah dalam meningkatkan kunjungan wisatawan. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

This research discusses the Public Relations Strategy of the Muhammadiyah Museum in Increasing Tourist Visits through Online Media. This is related to the aim of the research, namely to find out how the Public Relations strategy of the Muhammadiyah Museum increases tourist visits by using Public Relations Management strategies, namely Defining Public Relations Problems (Situation Analysis), Planning and Programming (Strategy), Taking Action and Communicating (Implementation) , and Evaluating the Program (Evaluation).
In this research, the researcher used a qualitative descriptive research method of source triangulation which was used to check the data regarding its validity through the results of interviews with different sources to test the validity of the data obtained by the researcher related to Public Relations Management carried out by the Public Relations of the Muhammadiyah Museum in increasing tourist visits. Data collection techniques used in this research were through observation, interviews and documentation.
The results of research carried out by researchers are First Defining Public Relations Problems, in this stage public relations will collect facts and information before designing the strategy to be carried out and analyzing the situation using indirect communication. Secondly, Planning and Programming, in this stage the target public and the publication media used will be determined. In this second stage, selecting media for publication is very important to introduce and increase tourist visits to the Muhammadiyah Museum. Third, Taking Action and Communicating, at this stage the implementation of strategies and programs through publications on social media, Instagram and websites is carried out in accordance with previously designed plans. Fourth, Evaluating the Program, the Muhammadiyah Museum media team carried out an evaluation by monitoring Insight Instagram, while the Muhammadiyah Museum public relations carried out an evaluation by reviewing comments on Instagram and reviews on Google Maps. Based on data from visits to the Muhammadiyah Museum, it shows that there will be an increase in tourists from the Muhammadiyah community in December 2023.

Item Type: Thesis (S1)
Keyword: Strategi, public relations, manajemen public relations
Subjects: H Social Sciences > H Social Sciences (General)
Divisi / Prodi: Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User: userperpus4 userperpus4
Date Deposited: 27 Apr 2024 07:16
Last Modified: 27 Apr 2024 07:16
URI: http://eprints.uad.ac.id/id/eprint/62265

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