The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior

Asakdiyah, Salamatun and Bonaga, Jason Keith and Maheswari, Uma and Prastowo, Indro and Salampessy, Andy Passyada The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior. Universitas Ahmad Dahlan.

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Item Type: Other
Subjects: A General Works > AC Collections. Series. Collected works
Depositing User: Mr Indro Prastowo
Date Deposited: 06 Jul 2024 06:59
Last Modified: 06 Jul 2024 06:59
URI: http://eprints.uad.ac.id/id/eprint/63695

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