Streerwear fashion's transformation from 2017 to 2022 represented by Kanye West's fashion style

Sardi, Yenny (2024) Streerwear fashion's transformation from 2017 to 2022 represented by Kanye West's fashion style. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

Over the past decade, streetwear has shifted from a subculture to a major
fashion trend, with Kanye West playing a significant role. This research focuses
on analyzing the evolution of streetwear fashion, particularly emphasizing Kanye
West's impact. It aims to study the changes in streetwear fashion, reflecting Kanye
West's evolving style during this period. Additionally, the research aims to
examine Kanye West's contributions as an American artist in shaping and
promoting streetwear trends from 2017 to 2022. Furthermore, it seeks to explore
the symbolization concepts emerging within streetwear fashion during this
timeframe.
This research adopts both cultural and semiotic approaches to understand
streetwear fashion's transformation. The methodology includes literature review,
content analysis, and visual analysis. Literature review establishes streetwear's
conceptual framework and Kanye West's role. Content analysis explores public
perceptions of Kanye West, while visual analysis tracks his design evolution. This
multi-method approach offers comprehensive insights into streetwear's cultural
significance and Kanye West's influence.
The result of this research shows from 2017 to 2022, streetwear,
epitomized by Kanye West, underwent a notable shift towards high-end fashion,
blending brand prestige with urban culture influences. West's collaborations with
Adidas and Balenciaga, along with his Yeezy brand, played a pivotal role. His
style not only advanced fashion but also served as a platform for cultural
expression, reflecting values of freedom, innovation, and courage. Symbolizations
in streetwear emphasized inclusivity, creativity, and authenticity, pushing
boundaries and blurring conventions. Overall, streetwear mirrored social
dynamics, fostering innovation and embracing diverse identities.

Item Type: Thesis (S1)
Keyword: Streetwear fashion, kanye west, fashion culture, represented
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
P Language and Literature > PF West Germanic
Divisi / Prodi: Faculty of Letters (Fakultas Sastra) > S1-English Letters(S1-Sastra Inggris)
Depositing User: userperpus3 userperpus3
Date Deposited: 22 Jun 2024 03:09
Last Modified: 22 Jun 2024 03:09
URI: http://eprints.uad.ac.id/id/eprint/64311

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