Rohman, Hilma Fanniar and Amrullah, Amrullah and Basri, Ridha (2024) Digital Fundraising Zakat: A Study on the Impact of Social Media Marketing and Crowdfunding. [Artikel Dosen]
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Abstract
Abstract
Introduction to The Problem: Zakat is an obligation for a Muslim or a body that has met the
requirements (Nisab and haul). Islam obliges to pay it to amil zakat institutions. The potential of a large
Muslim population in Indonesia is directly proportional to the existing potential. However, the national
zakat revenue is not proportional to the existing potential. the development of technology is accelerating
and we are entering the digital era causing Digital Fundraising Zakat to have an important role in the
developments that occur in the dynamics of Zakat Fund Raising. Social Media Marketing and
Crowdfunding Platform have an important role in Digital Fundraising Zakat.
Purpose/Objective Study: This study aims to analyze Social Media Marketing and crowdfunding
Platforms on the Decision to pay zakat in Ciamis Regency.
Design/Methodology/Approach: The approach used in the research is quantitative. The population of
this research is all Muzakki in Ciamis Regency, while the sample is all Muzakki managers in Ciamis
Regency who are under the auspices of Lembaga Amil Zakat Infaq Shadaqah Muhammadiyah Ciamis.
Data was collected through questionnaire instruments and analyzed using descriptive statistical analysis
techniques and Structural Equation Model (SEM) analysis.
Findings: Based on the results of data analysis, social media marketing, and crowdfunding platforms
are proven to have a significant and positive influence on people's decision to give zakat. This research
has shown that the strategy of zakat institutions that utilize digital technology influences optimizing
zakat collection.
Paper Type: Research Article
| Item Type: | Artikel Dosen |
|---|---|
| Keyword: | Digital Fundraising; Social Media Marketing; Crowdfunding; Zakat Management |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisi / Prodi: | Faculty of Islamic Studies (Fakultas Agama Islam) > S1-islamic banking(perbankan syariah) |
| Depositing User: | M.E. Hilma Hilma |
| Date Deposited: | 08 Aug 2024 01:24 |
| Last Modified: | 08 Aug 2024 01:24 |
| URI: | http://eprints.uad.ac.id/id/eprint/66189 |
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