Developing listening and speaking materials for tourism intensive course at BUMDes Sambimulyo Yogyakarta

Asmuni, Saniatul Arnikmah (2024) Developing listening and speaking materials for tourism intensive course at BUMDes Sambimulyo Yogyakarta. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

In today's globalized tourism industry, effective communication is the key to success. The increasing importance of effective communication in the tourism industry, particularly in English, has highlighted the need for administrators to enhance their language skills. With the rise of English as the dominant language, tourism professionals must possess excellent listening and speaking skills to engage with international tourists. Despite the challenges faced by tourism place administrators, including language barriers and cultural differences, developing listening and speaking materials specifically tailored to the tourism business is crucial for their success. This study aims to develop listening and speaking materials for tourism-intensive course administrators at Tebing Breksi, a geo-heritage tourism destination in Yogyakarta, Indonesia.

The module was developed using the ADDIE model, which consisted of five stages: analysis, design, development, implementation, and evaluation. The researcher identified the needs of the administrators through a series of semi-structured interviews, including a lack of English proficiency and reliance on Google Translate. The module was designed based on the needs analysis, with three chapters: prices (ticket counter administrators), giving directions (parking lot administrators), and describing objects (announcement counter administrators). The researcher created scripts for listening to audio tasks and a syllabus for the course. The module was developed on Canva, reviewed by experts, and revised before implementation. The module included written materials, short video clips, and audio scripts. The module was tested with three administrators responsible for ticketing, parking, and announcements, who completed the listening and speaking tasks tailored to their specific roles. The evaluation stage was conducted simultaneously with implementation, assessing the module's feasibility through a questionnaire provided to the administrators.

This module was constructed in accordance with the approach outlined in the referenced method and was validated by 3 experts (media, material and tourism) and also 3 administrators (ticket counter, parking lot and announcement counter). This module got score 79,54 from material expert, 77,77 from media expert, the score from tourism expert was 75, the result from ticket counter administrator was 100, the score 88,88 was obtained by parking lot administrator and the score obtained from announcement counter administrators was 69,4. Those scores above reached “good” and “very good” criteria. The results indicate that the module is feasible to use.

Item Type:	Thesis (S1)
Keyword:	Listening, module, speaking, Tebing Breksi’ administrators
Subjects:	H Social Sciences > H Social Sciences (General) L Education > LA History of education
Divisi / Prodi:	Faculty of Teacher Training and Education (Fakultas Keguruan dan Ilmu Pendidikan) > S1-English Education (S1-Pendidikan Bahasa Inggris)
Depositing User:	userperpus2 userperpus2
Date Deposited:	25 Jun 2024 04:02
Last Modified:	25 Jun 2024 04:02
URI:	http://eprints.uad.ac.id/id/eprint/64694

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