Online customer review, online customer rating, sistem pembayaran cash on delivery sebagai anteseden keputusan pembelian ulang produk somethinc di Shopee

Rahmadella, Divanka (2024) Online customer review, online customer rating, sistem pembayaran cash on delivery sebagai anteseden keputusan pembelian ulang produk somethinc di Shopee. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

Peluang bisnis di industri kecantikan semakin terbuka lebar. Namun, berdasarkan data yang ada, Somethinc cukup mampu menguasai peluang yang ada karena posisi brand ini berada di nomor satu. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, online customer rating, dan sistem pembayaran cash on delivery terhadap keputusan pembelian ulang produk Somethinc di Shopee. Perolehan data dilakukan melalui penyebaran kuesioner menggunakan google form dengan skala likert kepada 140 responden dan teknik pengambilan sampel cluster random sampling.

Item Type: Thesis (S1)
Keyword: Online Customer Review, Online Customer Rating, Sistem Pembayaran Cash On Delivery , Keputusan Pembelian Ulang
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisi / Prodi: Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User: userperpus2 userperpus2
Date Deposited: 09 Dec 2024 02:57
Last Modified: 09 Dec 2024 02:57
URI: http://eprints.uad.ac.id/id/eprint/77528

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