The influence of environmental attitude on consumers’ intentions to participate in a take back program

Budijati, Siti Mahsanah and Subagyo, Subagyo and Wibisono, M. Arif and Masruroh, Nur Aini (2017) The influence of environmental attitude on consumers’ intentions to participate in a take back program. [Artikel Dosen]

Text 1.3. The influence of environmental attitude-IJLSM Vol 26 No. 4 2017.pdf Restricted to Registered users only Download (435kB)

Abstract

Abstract: It is necessary to discover the influential factors on consumers’
intentions and behaviour to develop an effective reverse logistics. This paper
presents an evaluation of the influence of environmental attitude on consumers’
intentions to participate in the mobile phone take back program. The evaluation
was based on a survey toward 355 mobile phone users in Indonesia and
implemented a structural equation modelling. The result showed that
environmental attitude had positive and significant influence on consumers’
intentions. Furthermore, the factors that influence positively and significantly
on environmental attitude were ethics and control, while environmental value
had a positive influence on environmental attitude but not significant. From this
result, it is noteworthy for mobile phone companies that in promoting the take
back program they need to bring out the ethical and self-competence themes to
inspire the environmental attitude of the consumers.
Keywords: environmental attitude; consumers’ intentions; take back program;
reverse logistics; RL.

Item Type:	Artikel Dosen
Subjects:	T Technology > T Technology (General)
Divisi / Prodi:	Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri)
Depositing User:	Siti Mahsanah Budijati
Date Deposited:	08 Feb 2020 01:21
Last Modified:	08 Feb 2020 01:21
URI:	http://eprints.uad.ac.id/id/eprint/16973

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