Improvement of Regional Tourism Competitiveness Using Business and Technology Strategy Development : Study Case in Tourism Village with Independent Category, Sleman, Regency, Indonesia

Utaminingsih, Linarti and Umam, Latif Khoiru (2019) Improvement of Regional Tourism Competitiveness Using Business and Technology Strategy Development : Study Case in Tourism Village with Independent Category, Sleman, Regency, Indonesia. Universitas Negeri Sebelas Maret.

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Abstract

This research aims to determine the business and technology strategy of the tourism village with category of independent in Turi, Sleman Regency. There are three tourism villages with categories of independent, namely Pancoh Tourism Village, Pulesari Tourism Village and Kelor Tourism Village. This strategy is an effort to improve the competitiveness regional tourism. The research method using a matrix of business and technology strategy consisting of determining the value of technological capabilities, business growth potential and market potential. Determination of technological capabilities uses techometrics methods to investigate four integrated technological elements in the process of technological transformation through the Technology Contribution Coefficient (TCC). The value of the business growth potential is determined based on the business position of the tourism village based on the long-term planning of the Sleman Regency government. While the potential market value is based on the market share of tourist visits in the tourism village of Sleman Regency. The results showed that the business and technology strategy of Pulesari Tourism Village is a high level, namely the Star position, while Kelor and Pancoh Tourism Villages are Question Marks positions.

Keywords: tourism village; technometric; business and technology strategy

Item Type:	Other
Subjects:	T Technology > TS Manufactures
Divisi / Prodi:	Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri)
Depositing User:	Utaminingsih "tami" Linarti
Date Deposited:	12 Feb 2020 03:51
Last Modified:	12 Feb 2020 03:51
URI:	http://eprints.uad.ac.id/id/eprint/17082

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