Iconology Analysis in Advertising Design, Case Study Go-Jek Billboard Advertising: Series Mager Tanpa Laper in Yogyakarta-Indonesia

Wibowo, Arif Ardy and Ardhianto, Peter (2020) Iconology Analysis in Advertising Design, Case Study Go-Jek Billboard Advertising: Series Mager Tanpa Laper in Yogyakarta-Indonesia. International Journal of Visual and Performing Arts, 2 (1). pp. 8-14. ISSN 2684-9259

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Abstract

Billboard is one of the outdoor media that still has a vital role in the world
of advertising despite being in the digital age. Billboard advertising is still
used by a large number of companies to promote their products or
services. One of them is Go-Jek Indonesia's online transportation
company. This research will discuss the concept of the Go-Jek billboard
advertisement, the Mager Tanpa Laper version in Yogyakarta. This
study will use the iconographic and iconological approach offered by
Erwin Panofsky. The method is then used to analyze the concept of Go-
Jek advertising. The results of this study found that the advertising
version of Go-Jek Mager Tanpa Laper brings an understanding that
wants to be transferred to the target market in the form of ease and
convenience in ordering food. Without the need to get out of the house
and queue up - as evidenced by the tagline Mager Tanpa Laper (Lazy to
Move), just Go-Jekin (use the Go-Jek Application).

Item Type:	Artikel Umum
Subjects:	H Social Sciences > H Social Sciences (General)
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User:	Arif Ardy Wibowo
Date Deposited:	17 Jan 2022 03:16
Last Modified:	17 Jan 2022 03:16
URI:	http://eprints.uad.ac.id/id/eprint/31592

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