FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2)

Nuriska, Alfia and Asakdiyah, Salamatun and Setyawan, Rai Rake (2018) FACTORS AFFECTING BEHAVIORAL INTENTION IN USING GO-PAY WITH THE MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 MODEL (UTAUT2). [Artikel Dosen]

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Abstract

The development of payment systems in Indonesia is in line with the global technological
advancements and followed by new innovations, including the presence of e-money. As a subsidiary
of PT Aplikasi Karya Anak Bangsa (Go-Jek), PT Dompet Anak Bangsa is the holder of the Go�Pay e-money license and included as one of 32 companies that have obtained license as e-money
operators from Bank Indonesia. Despite the current high transaction growth of Go-Pay, it may not
survive without any efforts to improve its service quality and expand the consumer preferences in
using Go-Pay. Therefore, it is necessary to identify the factors that influence behavioral intention
in using Go-Pay. This study aims to examine and determine the factors that influence behavioral
intention in using Go-Pay with the modified Unified Theory of Acceptance and Use of Technology
2 Model (UTAUT 2). This study uses a quantitative method with a questionnaire as the research
instrument. The population of this study is Go-Pay users in the Special Region of Yogyakarta. The
method of data analysis is SEM-PLS. The results showed that there were three factors that were
significant in influencing people’s interest in using Go-Pay, namely: Habit, Facilitating Condition,
and Price Value

Item Type:	Artikel Dosen
Subjects:	A General Works > AS Academies and learned societies (General)
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Management (S1 Manajemen)
Depositing User:	Dr Salamatun Asakdiyah
Date Deposited:	30 Nov 2022 02:02
Last Modified:	30 Nov 2022 02:02
URI:	http://eprints.uad.ac.id/id/eprint/37738

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