The CRM Model For Agriculture Departement in The Government DIY

Setiadi, Tedy and Sadli, Ikhwanul and Handayaningsih, Sri The CRM Model For Agriculture Departement in The Government DIY. [Artikel Dosen]

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Abstract

Agriculture Department in the Government of DIY is in
the government agencies that have implemented e-government. It is intended to provide a service oriented customer satisfaction. But in fact still found service to the customer is not optimal. It is characterized by the variety of customer dissatisfaction. The purpose of this research is to design a model of CRM as a reference for future application development. Research method begins with observation, then analyzing CRM data with the approach of Operational, Analytical and Relational CRM. After that, designing CRM with three types of architecture that data architecture, application architecture and network service architecture. CRM Framework Model is produced by integrating the components of the architecture above by adding media services to be provided. The final step to test the feasibility of the model of the respondents.
Results of this research is a model of IT-based CRM and recommendation as a guide in developing a future application, which is expected to improve services to increase customer satisfaction.

Keywords: Customer Relationship Management, E-Government, Agriculture, Customer Satisfaction.

Item Type:	Artikel Dosen
Subjects:	T Technology > T Technology (General)
Depositing User:	S.T., M.T. Sri Handayaningsih
Date Deposited:	23 Jan 2024 04:45
Last Modified:	23 Jan 2024 04:45
URI:	http://eprints.uad.ac.id/id/eprint/54368

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