Media Sosial Tiktok Sebagai Media Penjualan Digital Secara Live di Kalangan Mahasiswa Universitas Ahmad Dahlan

sabri, sabri and Nurhasanah, Anna and claudia pressasna day, sarah Media Sosial Tiktok Sebagai Media Penjualan Digital Secara Live di Kalangan Mahasiswa Universitas Ahmad Dahlan. JSSHVol. 7 Nomor 2 September2023|Anna Nurhasanah, dkk69-77 -----------------------------------------69Media Sosial Tiktok Sebagai Media Penjualan Digital Secara Live di Kalangan Mahasiswa Universitas Ahmad Dahlan, 7 (2). pp. 69-77. ISSN 2579-9088

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Abstract

TikTok does various ways to attract consumers to offer various products and shops that are registered on the TikTok marketplace. They take advantage of the situation where online shopping is currently in great demand by Indonesian people. The development of business through social media is increasing day by day while the number of direct internet users or TikTok shops is increasing worldwide, especially in Indonesia. Social media like TikTok is one of the product promotions that currently has very good prospects. Tiktok Shop Live already has a very wide market around the world with all its advantages. In each user's TikTok update, there are different business opportunities, business information, and marketing strategies for the product. The purpose of this research is to find out how the use of social media (TikTok) for e-commerce among communication science student class of 2020 at Ahmad Dahlan University Yogyakarta is growing or decreasing from year to year. Data was collected using qualitative methods. The results of this analysis show the online shopping habits of high school students using Tiktok.

Item Type:	Artikel Umum
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	M.Sn sabri sabri
Date Deposited:	16 Aug 2024 06:47
Last Modified:	16 Aug 2024 06:47
URI:	http://eprints.uad.ac.id/id/eprint/67309

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