ANALYS OF MARKETING STRATEGY PRODUCT, PROMOTION, AND PHYSICAL EVIDENCE JASMINE CAKERY

Rejeki, Marsudi Endang Sri (2024) ANALYS OF MARKETING STRATEGY PRODUCT, PROMOTION, AND PHYSICAL EVIDENCE JASMINE CAKERY. [Artikel Dosen]

Other (Hasil cek similirity Analisis strategi pemasaran Jasmine cakery) Hasil Cek Analisis Strategi Pemasaran.pdf Download (4MB)

Abstract

The food business is one of the businesses that is growing very rapidly and is in great demand by the community in addition to its relentless needs. The increasing number of businesses engaged in food will result in competition for market share and consumers. Therefore, it is necessary to have a marketing strategy to maintain and develop its business. This study aims to determine the implementation of the marketing strategy of Jasmine Cakery Products, Promotions, and Physical Facilities. This research method uses descriptive qualitative research where the researcher collects data by interview, observation, and documentation. Sources of data obtained as primary data include marketing managers, outlite leaders and secondary data obtained from literature, books, articles, news and others. The data analysis technique uses data reduction, as well as data triangulation as a test of the validity of the data.
The results of this study stated that Jasmine Cakery had implemented a marketing strategy of Products, Promotions, and Physical Facilities well. The products produced are premium, hygienic, and halal-certified products, there are ± 200 product variants with best-selling products, namely choco bun, banana bread, and chocolate cake as well as Spotify cake as a signature product. The promotion used by Jasmine Cakery is to use social media such as Instagram, tiktok, and use the services of an influencer, namely Verlita Evelyn Saba. To establish customer loyalty, Jasmine Cakery launched a membership application, namely "Sahabat Jasmine". Jasmine Cakery's physical facilities include an interior design with a home sweet concept, dine-in facilities, delivery service, a large parking area, signage, and a billing method using Moka Pos as a support in the transaction process.

Item Type:	Artikel Dosen
Subjects:	H Social Sciences > H Social Sciences (General)
Divisi / Prodi:	Faculty of Economics (Fakultas Ekonomi) > S1-Food Servicee Bussines (S1-Bisnis Jasa Makanan)
Depositing User:	Marsudi Rejeki
Date Deposited:	05 Sep 2024 07:18
Last Modified:	05 Sep 2024 07:18
URI:	http://eprints.uad.ac.id/id/eprint/71298

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