Government Digital Communication Model in Corporate Social Responsibility Programs (Study in Gunung Kidul, Yogyakarta-Indonesia)

Fajri, Choirul and Najih, Muhammad and Longani, Kirti Dang and Novianto, Fiftin and Kusuma, Alan (2024) Government Digital Communication Model in Corporate Social Responsibility Programs (Study in Gunung Kidul, Yogyakarta-Indonesia). Universitas Muhammadiyah Yogyakarta.

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Abstract

This research is a qualitative case study research by conducting a study of government digital communications in implementing the Corporate Social Responsibility (CSR) program in Gunung Kidul Yogyakarta. The research team conducted in-depth interviews, observations and focus group discussions to analyze the efforts made by the Government to optimize the implementation of CSR programs, especially in the tourism sector. So far, many companies have implemented CSR programs in Gunung Kidul considering the large amount of tourism potential that can be developed there, however, the Regional Government through the Regional Development Planning Agency (BAPPEDA) is still not optimal in carrying out monitoring and evaluation of the CSR program, monitoring and evaluation is still carried out regularly. conventional. Therefore, this research aims to find the government's digital communication model in implementing CSR, especially in the tourism sector. This digital communication model, developed from the concept of digital communication by Werner, is based on: cyberspace, virtual communities, interactivity, and multimedia. So far, not much research has been carried out which attempts to find a digital-based CSR communication model. With this model, these stakeholders can collaborate to optimize the implementation of CSR programs in the tourism sector in Gunung Kidul.

Item Type:	Other
Keyword:	Digital Communication; Government; Corporate Social Responsibility; Tourism; Gunung Kidul
Subjects:	H Social Sciences > H Social Sciences (General)
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User:	Choirul Fajri
Date Deposited:	04 Jan 2025 01:13
Last Modified:	04 Jan 2025 01:13
URI:	http://eprints.uad.ac.id/id/eprint/78096

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