The Song #2019GantiPresiden and Political Communication in Simulacra Analysis

Fadillah, Dani and Chang, Jian (2021) The Song #2019GantiPresiden and Political Communication in Simulacra Analysis. [Artikel Dosen]

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Abstract

This research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new president. The Hashtag #2019GantiPresiden became a medium of communication to convey political messages from political actors and those interested in the Indonesian presidential elections in 2019. Qualitative method was used in the drafting of this paper by collecting data relating to the topic of discussion and then using the Simulacra logic initiated by Jean Baudrillard in data analysis. The study concluded that in 2019, the #2019GantiPresiden hashtags showed the world that a voice on social media could become a great mass power in the real world.

Item Type:	Artikel Dosen
Keyword:	Hastag; Indonesia; Music; Political Communication
Subjects:	H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) Q Science > Q Science (General)
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User:	Dani Fadillah
Date Deposited:	10 Feb 2025 01:32
Last Modified:	10 Feb 2025 01:32
URI:	http://eprints.uad.ac.id/id/eprint/80172

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