Government Digital Communication Model in Corporate Social Responsibility Programs

Fajri, Choirul and Farihanto, Muhammad Najih and Longani, Kirti Dang and Novianto, Fiftin and Kusuma, Alan (2024) Government Digital Communication Model in Corporate Social Responsibility Programs. Universitas Muhammadiyah Yogyakarta.

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Abstract

Gunung Kidul Regency is one of the regions in the Special Region of Yogyakarta which is the poorest district. In 2021, the poverty rate in Gunung Kidul was recorded at 17.69 percent, with the number of poor people reaching 135,330 people. However, Gunung Kidul district has quite large and varied tourism potential, including natural tourism such as beaches, caves, hills, waterfalls, mountains, as well as historical places, cultural tourism and religious tourism. This huge potential can certainly be utilized to improve the community's economy. One of the efforts to develop tourism is through the Corporate Social Responsibility (CSR) program, considering that many companies are implementing CSR programs in Gunung Kidul, especially in the tourism sector. The implementation of the CSR program, of course, needs to be monitored and evaluated in order to provide more benefits, especially in increasing tourism activities which can boost the community's economy. So far, monitoring and evaluation efforts carried out by the Gunung Kidul Regional Planning and Development Agency (BAPPEDA) are still not running optimally. The monitoring and evaluation process is still very limited with conventional technology. Therefore, this research aims to find the Gunung Kidul government's digital communication model in organizing CSR programs, especially in the tourism sector. This research method was carried out using a descriptive qualitative approach with a case study method involving BAPPEDA, other government elements, CSR implementing companies, as well as the community. Data collection was carried out through observation, in-depth interviews, as well as focus group discussions. The results of this research provide recommendations related to the government's digital communication model in organizing CSR programs, especially in the tourism sector, which can be applied in Gunung Kidul and other areas.

Item Type:	Other
Keyword:	Digital Communication; Government; Corporate Social Responsibility; Tourism; Gunung Kidul.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User:	Choirul Fajri
Date Deposited:	10 Apr 2025 01:06
Last Modified:	10 Apr 2025 01:06
URI:	http://eprints.uad.ac.id/id/eprint/82866

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