The influence of perceived values on intentions to use halal cosmetics among engineering students at Universitas Muhammadiyah Yogyakarta:partial least squares-structural equation modeling

Octavia, Mega and Septiana, Chantika Altian and Huriyah, Titih and Permana, Iman (2025) The influence of perceived values on intentions to use halal cosmetics among engineering students at Universitas Muhammadiyah Yogyakarta:partial least squares-structural equation modeling. Pharmaciana, 15 (1). ISSN ISSN:2088-4559,e-ISSN:2477-0256

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Abstract

The Ministry of Industry of the Republic of Indonesia has emphasized the importance of cosmetics
as an essential need due to the increasing awareness of the general population. Various values, including
functional, conditional, emotional, social, epistemic, and religious, influence individuals in selecting
cosmetics, particularly halal cosmetics, given Indonesia's predominantly Muslim population. This study
aims to identify the factors influencing the adoption of halal cosmetics among students of the Faculty of
Engineering at Muhammadiyah University of Yogyakarta. This research employs a non-experimental
quantitative design using a survey method with a cross-sectional approach and a questionnaire as the
primary instrument. The sample consists of 137 students who use halal cosmetics, selected through
purposive sampling based on inclusion criteria, namely active students who have used or are currently
using halal cosmetics. Data analysis was conducted using the Partial Least Squares Structural Equation
Modeling (PLS-SEM) approach. The PLS-SEM analysis revealed that functional, conditional,
emotional, and epistemic values have a positive and statistically significant influence on the usage of
halal cosmetics, with p-values of 0.089, 0.001, 0.001, and 0.004, respectively. In contrast, social and
religious values showed no significant relationship with halal cosmetics usage, with p-values of 0.706
and 0.374, respectively. Therefore, this study concludes that the adoption of halal cosmetics among
students of the Faculty of Engineering at Muhammadiyah University of Yogyakarta is primarily driven
by functional, conditional, emotional, and epistemic values rather than social or religious values.

Item Type:	Artikel Umum
Subjects:	R Medicine > RS Pharmacy and materia medica
Divisi / Prodi:	Faculty of Pharmacy (Fakultas Farmasi) > S1-Pharmacy (S1-Farmasi)
Depositing User:	jurnal pharmaciana
Date Deposited:	21 Apr 2025 01:13
Last Modified:	21 Apr 2025 01:13
URI:	http://eprints.uad.ac.id/id/eprint/83097

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