Riva'i, Muhammad (2020) STRATEGI KOMUNIKASI PEMASARAN DALAM MENUMBUHKAN BRAND AWARENESS. Bachelor thesis, Universitas Ahmad Dahlan.

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Zianturi Yogyakarta Music Course is one of the courses in the field of music
that raises the concept of empowering local businesses by cooperating with Zianturi
Guitar as its partner. The cooperative relationship between the two is also built in a
unique way in which the cooperation without any royalty distribution makes
cooperation on the basis of mutual assistance. With that in mind, I tried to raise a
study entitled Marketing Communication Strategies in Growing Brand Awareness.
This research was applied to Zianturi Music Course with descriptive qualitative
research methods. Data collected is words and pictures. This research report is in the
form of a quote of data obtained, namely the interview script, field notes, pictures,
personal documentation, as well as from related parties. Data collection techniques
using interview, observation, and documentation techniques. The results of this study
show that the marketing communication activities of the Zianturi Music Course in
growing brand awareness have produced results where it can be seen through the
progress of increasing the number of new students each year along with indications of
other supporting factors. These things are started through the selection of the right
media and quality facilities and professionalism in the business. In the future, it is
expected that the growth of brand awareness for Zianturi Music Course is not only
limited to growth but can expand even more broadly with other constructive efforts.

Item Type: Thesis (Bachelor)
Subjects: H Social Sciences > HE Transportation and Communications
Divisi / Prodi: Faculty of Letters (Fakultas Sastra) > S1-ilmu komunikasi
Depositing User: publikasi uad
Date Deposited: 04 Mar 2020 07:09
Last Modified: 04 Mar 2020 07:09

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