Hadi, Khaiqal and Prathisara, Gibbran and Wibowo, Arif Ardy (2021) WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS. Arty: Jurnal Seni Rupa, 10 (1). pp. 11-18. ISSN 2721-8961

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Walmart is one of the shopping companies in America that campaigned for their newest service,
namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to
go from the vehicle to pick up food items that have been ordered previously. The advertising packaging
is conceptualized in a unique way to attract the attention of its consumers successfully. This research
wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing
the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology
theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages
of meaning: denotation, connotation, and ideology. The results showed that four ideologies were
obtained, including social equality, excellent service, free and easy. It does not differentiate between
the customer and the form of service, and of course, there is no additional cost for using this service in
this service. Walmart created this service because it wanted to make it easier for its customers who
didn't have much time to shop at their store because of their busy customer activity and had not had
time to go shopping.

Item Type: Artikel Umum
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Arif Ardy Wibowo
Date Deposited: 17 Jan 2022 03:16
Last Modified: 17 Jan 2022 03:16

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