Illustration Images in Muslimah Visual Communication Da’wah Movement on Instagram

Nugrahani, Rahina and Idris, Muhammad Zaffwan and Wibowo, Arif Ardy (2021) Illustration Images in Muslimah Visual Communication Da’wah Movement on Instagram. Jurnal Komunikator, 13 (1). pp. 40-51. ISSN 2549-9246

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The rise of various da’wah content on Instagram explains the emergence
of Muslimah movement to deliver Islamic messages through social media. Through
Instagram, the Muslimah community becomes an agent for transforming Islamic
knowledge in carrying out da’wah. This study aims to explain how the illustration
artworks produced by the Muslimah community become visual communication
media and provide their nuances in da’wah through Instagram. With a virtual
ethnographic approach, this research is a qualitative study involving 15 illustrators
who are members of the Hijabographic virtual community. This study reveals that
the embodiment of the illustration artworks shows distinctive style and shape,
which makes the Hijabographic community have its own positioning as a virtual
community that produces illustration artworks for da’wah content. As visual
communication media, the illustration artworks created by Hijabographic
community members contain iconic meanings that emphasize aesthetic principles.
The creativity of Hijabographic community members in producing illustration
artworks is not an individual phenomenon but a structured cultural system that is
adaptive to the demands of technological development. Hijabographic community
illustration artworks present a new way of performing da’wah through virtual

Item Type: Artikel Umum
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Arif Ardy Wibowo
Date Deposited: 17 Jan 2022 04:09
Last Modified: 17 Jan 2022 04:09

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