Theorizing of spirit 212 in predicting Muslim behavioral intentions: A hypothesized model

Jatiningrum, Wandhansari Sekar and Astuti, Amalia Yuli (2018) Theorizing of spirit 212 in predicting Muslim behavioral intentions: A hypothesized model. [Artikel Dosen] (In Press)

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Total number of Muslim dominates the population in Indonesia. However, Muslim entrepreneurs only contribute quite small to the Indonesian economy. As a result, these economy benefits couldn’t be perceived directly by dominated Muslims. Action of defending Islam 212
by Muslims is able to evoke spirit of 212 which has positive energy to build solidarity and solidity among Muslims. One of the results from spirit of 212 is campaign to shop to neighborhood store that aimed to develop economic aspect. This is because the owner of these store is dominated by Muslim. This paper investigates the relationship between spirit of 212 and behavioral intentions to shop to neighborhood store. Three factors in Theory of Planned
Behavior, they are subjective norm, perceived behavioral control, and attitude toward behavior are proposed to explain this relationship. Based on the literature review, religiosity is also added as mediating variable which is considered to explain. Therefore, a conceptual model is built to
determine the implications of spirit 212 on Muslim behavioral intentions using these four mediating variables.

Item Type: Artikel Dosen
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisi / Prodi: Faculty of Industrial Technology (Fakultas Teknologi Industri) > S1-Industrial Engineering (S1-Teknik Industri)
Depositing User: Amalia Yuli Astuti
Date Deposited: 18 Aug 2022 02:36
Last Modified: 18 Aug 2022 02:36

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