Visual narrative of the pandemic as a form of health communication in the digital age

sabri, sabri and Dias Adiprabowo, Vani (2023) Visual narrative of the pandemic as a form of health communication in the digital age. COMMICAST, 4 (1). pp. 81-90. ISSN ISSN 2723-7672

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Many disease information problems are caused by a lack of knowledge
and public misunderstanding of health information. Health
communication includes disseminating health information to the public
to achieve healthy living behaviours, creating awareness, changing
attitudes and providing motivation for individuals to adopt
recommended healthy behaviours to be the main objectives of health
communication. This study aims to analyze the use of visual narratives
in health promotion during a pandemic that focuses on non-technical
aspects. In addition, knowing the health promotion strategy includes
visuals, communication, and media. The research method used is
qualitative. This research tries to understand phenomena in their natural
setting and context, namely that researchers do not try to manipulate the
observed phenomena. The data collection method in this study is
observation and literature study. In this research procedure, the first
stage is planning, the second stage is field data study and data analysis,
and the third stage is drawing conclusions. The results showed that the
Ministry of Health, through the Directorate of Health Promotion and
Community Empowerment, has prepared integrated promotional
facilities, including publication, print, and audiovisual media. This
promotional tool is a website that can be accessed to view and download
promotional media. Visual narratives are selected very comprehensively
based on field data obtained from regions in Indonesia. The ignorance
of health promotion workers causes the error in the use of narratives in
the health promotion media in making promotional means for
information of a local nature. Due to the lack of knowledge of the health
promotion team in the region in choosing the right narrative for the
promotional media used.

Item Type: Artikel Umum
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisi / Prodi: SDM Univesitas Ahmad Dahlan
Depositing User: M.Sn sabri sabri
Date Deposited: 03 Apr 2023 01:58
Last Modified: 03 Apr 2023 01:58

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