Rahmayanti, Ifada and Wardiyanta, Wardiyanta and Ikawati, Retty (2023) DOES ISLAMIC ENTREPRENEURSHIP ALIGNED WITH DIGITALIZATION ERA. [Artikel Dosen]

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The purpose of this article is to explain several research gaps including: the
assumption that occurs in society that entrepreneurship carried out Islamically is often
not in line with the digitalization era. The view that Islamic entrepreneurship is the same
as trading conventionally is still inherent in society. In addition, digital problems are not
the main goal of Muslims. Therefore, how to align Islamic entrepreneurship with the era
of digitalization needs to be investigated further.
This study applies feasibility study with qualitative descriptive method. It is
stated that problems that occur in society must be studied in certain situations, including
regarding the relationship between events and SWOT analysis as a strategy, as well as
the views that prevail in society. Because of such findings, the interjection using SWOT
analyisis as a strategy resulted in an enlightenment, namely Islamic entrepreneurship can
be in harmony with digital technology. The novelty of the study is important, namely
that research with this title has not existed before. The discovery of the novelty of this
research can be seen in figure namely Analysis SWOT Diagram for Islamic
Entrepreneurship Alignment with Digital Era. For The implication that can be carried
out is that this research can be a reference material not only for Muslim entrepreneurs
but also general entrepreneurship that to advance their businesses must align with
technology at that time.

Item Type: Artikel Dosen
Subjects: H Social Sciences > HB Economic Theory
Depositing User: Dr , SE, M Ifada Rahmayanti
Date Deposited: 20 Feb 2024 07:35
Last Modified: 20 Feb 2024 07:35

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