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Khaerunnisya, Nida and Rejeki, Marsudi Endang Sri (2022) Pengaruh Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Starbucks Coffee pada Masa Pandemi (Studi Kasus di Starbucks Coffeee XXI Empire Yogyakarta). journal food culinary, 5 (1). pp. 21-31. ISSN p-ISSN: 2621-8445 | e-ISSN: 2621-8437