Semiotic analysis on design of Paramore band music album cover

SAFIRA WULANDARI, PRAMESTI (2024) Semiotic analysis on design of Paramore band music album cover. S1 thesis, Universitas Ahmad Dahlan.

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Abstract

Semiotic elements can be found in advertisements. Album arts, as part of advertisements media, have lack discussion in semiotics. This study aimed to identify and interpret meaning of verbal and visual signs within each digital album art of Paramore band’s music albums through a semiotics analysis.
The primary data of this study were taken from the Genius website. The data were collected using observation protocol. The collected data then were analyzed qualitatively and descriptively to interpret the social and cultural phenomena depicted in the album arts. This study employed Roland Barthes’ semiotic theory, particularly the order of signification concept, to discover the meanings within each digital album art. The analysis also incorporated supporting theories, namely Gillian Dyer’s visual communication concept, Anna Wierzbicka’s color terms, Leatrice Eiseman’s color meanings, and Theo van Leeuwen’s typography grammar.
The study discovered that the verbal and visual signs reveal meanings from each digital album art. The verbal and visual signs within album arts contained message and identity of the band. The semiotic elements discussion can be used as raw model for next studies. Besides, this study offered insights to the broader field of semiotics and mass communication, that may be applicable to other forms of advertisement and media.

Item Type:	Thesis (S1)
Keyword:	Semiotic analysis, verbal and visual signs, typography grammar, color terms and meaning, album arts
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PE English
Divisi / Prodi:	Faculty of Letters (Fakultas Sastra) > S1-English Letters(S1-Sastra Inggris)
Depositing User:	userperpus2 userperpus2
Date Deposited:	08 Oct 2024 04:43
Last Modified:	08 Oct 2024 04:43
URI:	http://eprints.uad.ac.id/id/eprint/75662

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